Skip to content

Soft Sell Foundations A structured way to share your work - without posturing or pressure

Sell your work with clarity and alignment.

Over five days, you’ll receive a series of focused emails grounded in how sales actually happen in a studio practice – not through urgency, but through architecture.

You’ll learn how to offer your work without stepping outside yourself.
Without diluting your voice.
And without turning the studio into a stage.

This isn’t about confidence.
It’s about a rhythm that fits your practice – and a way of speaking that stays true to the work.

This is for you if:

  • You’ve tried to sell the “right” way – and it didn’t fit
  • You want to speak about your work without shifting your tone
  • You’re ready for a system that respects the seriousness of your practice
  • You want to sell more, but without chasing attention or staging urgency
  • You’re not looking for style tips – you’re looking for something that holds

What you’ll receive:

Over five days, you’ll get one clear, focused email each morning.

Each one includes:

  • A grounded insight into how trust, interest, and sales actually take shape
  • A professional shift you can begin to use right away
  • A practical refinement that aligns your voice with your offer

This isn’t theory.
And it isn’t about performance.

It’s a working foundation – built to support the way serious artists actually operate.

Topics include:

  • Why most sales advice fails for artist-made work
  • How trust is built – and where most systems break it
  • A repeatable structure that turns interest into commitment
  • How to invite purchase without stepping outside your voice
  • What changes when your system protects the work instead of pushing it

Format and Delivery:

  • Format: Email only – no videos, no login required
  • Duration: 5 days
  • Start: Immediately upon signup
  • Cost: $49