Soft Sell Foundations A structured way to sell your work - without posturing, pressure, or performance
You’re not losing sales because your work isn’t good.
You’re losing them because you’re missing the moment when interest begins.
It’s subtle – but it’s everything.
Collectors don’t arrive ready to buy. They pause. They linger. They return to something they can’t quite name. That first moment – the Moment of Interest – is when a sale actually begins. It’s the earliest sign that something is working. And what happens next will determine everything that follows.
Handled well, that interest deepens.
Handled poorly, it disappears.
And most marketing advice? It teaches you to destroy it.
Standard tactics – urgency, repetition, scripted calls to action – aren’t designed for art. They’re designed for products. They push people before they’re ready. They introduce pressure into a moment that should be about recognition and trust. They fracture the very connection your work was starting to build.
Soft Sell Foundations offers another way.
This five-day email course helps you recognize what’s actually happening beneath the surface when someone begins to care – and shows you how to support that moment with clarity and structure, not performance or persuasion.
You’ll learn how to move from first attention to final purchase without chasing, prompting, or stepping outside your voice. Not by doing more – but by learning to support the moments that lead to a sale.
This is for you if:
- You’ve tried to sell the “right” way – and it didn’t fit
- You want to speak about your work without shifting your tone
- You’re ready for a system that respects the seriousness of your practice
- You want to sell more, but without chasing attention or staging urgency
- You’re not looking for style tips – you’re looking for a clear path from interest to purchase.
What you’ll receive:
Over five days, you’ll receive one focused email each morning –
designed to shift how you understand and support the path to a sale.
Each email includes:
- A grounded insight into how interest forms – and what deepens it
- A structural principle you can apply immediately
- A refinement that strengthens the connection between your voice and your offer
This isn’t theory. And it isn’t about performance.
It’s a working foundation – designed for the way serious artists actually sell.
Topics include:
- Why most sales advice breaks the collector connection
- How trust actually forms – and why most systems undermine it
- A repeatable structure for turning interest into movement
- How to invite a sale without distorting your tone
- What changes when your system supports attention instead of chasing it
Format and Delivery:
- Format: Email only – no videos, no login required
- Duration: 5 days
- Start: Immediately upon signup
- Cost: $49
You don’t need to change who you are to sell your work.
You just need a system that understands how collectors actually decide to buy.
Start now, and by the end of the week, you’ll see your entire sales process differently.
Build a system that supports trust, honors your voice, and leads to real sales.